Posts Tagged ‘mail marketing’

Some Tips For Internet Marketers Who Want to Use Direct Mail

Monday, May 3rd, 2010

Marketing your business can easily be done using direct mail. In may even bring you more income than all the other online marketing efforts you’ve made. Your business gains credibility and trust by using direct mail marketing. Companies that use direct mail are generally thought to be more legitimate than those that only market online. For whatever reason, many normally confident internet marketers are actually scared of undertaking a direct mail campaign, though. This might be because it costs money to start a direct mail campaign. Direct mail looks like it takes a lot of energy. Here are some things that you should know about direct mail.

Keep your direct mail campaigns small and targeted. After all, it’s not a good idea to send direct mail ads about your product to someone who has no interest in it. Think about what you are sending and to who, and make sure it makes sense before you waste the postage on sending it out. Read the addresses and see who this mail is going to; is it an apartment, a dorm, or some kind of multi-family unit? Where in the city are they, and how far are they from metropolitan areas? When you put together a campaign for direct marketing, you should consider all of these things. When you write direct mail, make sure that the most important information is at the beginning of your direct mail piece. Even if you have a very long letter, the recipient will certainly see the very most important information if you do this. You will be amazed at the people who will hire you or buy from you without reading an entire piece of direct mail. If you can draw them in at the beginning of the letter, you are nearly guaranteed success.

One of the best ways to market your business through direct mail is to start a direct mailing list. This works similar to your e-mail opt in list. All you have to do is gather the mailing addresses of people who may be interested in your product or service. This process doesn’t have to be a big hassle, either. You can do it through your website, at networking events, etc. If people sign up to receive your mail, they will be more likely to buy your product or service.

Don’t let direct mail intimidate you, because it doesn’t have to be a hard thing to do. It may take you some effort to learn the best way to run your new campaign. Once you learn the basics, however, the world is yours! If you work with direct mail and not just online marketing means, you are able to increase your market dramatically. Just try it out and find out how it goes. You will see the proof in your sales.

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